Why Brand Image Overrules Brand Quality

Tesla had a fourth quarter of profitability. And, although some analysts question the quality of the profitability, these numbers are quite a coup. However, there are some other numbers that are not so wonderful. Tesla scored poorly on the recent 2020 J.D. Power Initial Quality Survey. The survey assesses problems new owners experience within the first 90 days of owning the vehicle. The J.D. Power Initial Quality Survey looks at problems per 100 new vehicles. … Continue reading Why Brand Image Overrules Brand Quality