avatar_48x48
Contact BSI
Derrick Daye
813.842.2260 Email us
Top 100 Brands

Top 100 Global Brands – 2007

by

BusinessWeek and Interbrand have released their annual list of the world’s top brands.

To no surprise Coca-Cola retains the number one spot. The brand ranked equally well in this years EquiTrend brand equity study. The biggest movers in the Top 100 include Chinese banking giant HSBC, climbing five while Kodak made the biggest drop, falling twelve.

The Blake Project Can Help: The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

Recommend this story

Subscribe, Follow and Stay Connected to BSI

Submit

2 Comments

Jim Jpnes on July 30th, 2007 said

HSBC is not a Chinese Banking Giant – it’s British!

Derrick Daye on July 30th, 2007 said

Jim,

Thanks, we stand corrected. HSBC’s Chinese roots threw us off…

From your corporate website:

“The HSBC Group has an international pedigree which is unique. Many of its principal companies opened for business over a century ago and they have a history which is rich in variety and achievement. The HSBC Group is named after its founding member, The Hongkong and Shanghai Banking Corporation Limited, which was established in 1865 to finance the growing trade between China and Europe.”

Congrats on moving up in the rankings –

Derrick

Leave a Reply

Submit your comment