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Top 100 Brands

Top 100 Brands

Ranking The Top Global Brands

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480_Interbrand Best Global Brands 2010

Brand rankings remind me of college rankings. (I worked as a college admissions volunteer leader for years.) Each ranking entity establishes its own ranking based on its own criteria weighted in its own way. Some focus on overall rankings, while others focus on rankings within certain categories. The rating entities jockey for brand position just as the brands they rate do.

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Top 100 Brands

Lessons From The Top 100 Global Brands

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The economy may be in freefall and advertising forecasts bleak, but this year’s Millward Brown Optimor BrandZ survey reveals the world’s first $100bn brand – Google.

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Top 100 Brands

Top 100 Brands Wield Power Over S&P 500

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In the managerial pecking order within most firms, finance occupies a more central role than the flimsy business of marketing.

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Top 100 Brands

The Reality In Ranking The Top Global Brands

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Twenty plus years ago a widening disparity began to appear between the tangible net assets of a company and the actual price that would be paid to buy that company.

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Top 100 Brands

Top Brands Illustrate Marketing Power

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It is time to stop speculating about brand equity and turn, instead, to the ice-cold empiricism of financial brand values. Monday saw the annual publication of the BrandZ Top 100 brands from Millward Brown Optimor and, as usual, there were a host of winners and losers.

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