As we close out a month of featuring some of Peter’s contributions on Branding Strategy Insider, we thought it only fitting to post some of his best known quotes. Be influenced…
Business has only two functions – marketing and innovation.
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong question.
There is nothing so useless as doing efficiently that which should not be done at all.
We know nothing about motivation. All we can do is write books about it.
What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it, that’s another matter.
Whenever you see a successful business, someone once made a courageous decision.
Efficiency is doing better than what is already being done.
It’s more important to do the right thing than to do things right.
What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it is another matter.
No executive has ever suffered because his subordinates were strong and effective.
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