In his white paper, “Communication as Value Builder,” Dr. David Jensen, Senior Vice President with Ketchum in Atlanta, cites a 1998 study by the Wirthlin Group, which concludes that:
• “Companies with good reputations are 7 times more likely to command premium prices for their products and services,
• 5 times more likely to have their stock recommended,
• 4 times more likely to be recommended as a good place to work,
• 3 times more likely to be recommended as a joint venture partner, and
• 1.5 times more likely to receive the benefit of the doubt.”
The Blake Project Can Help: The Brand Positioning Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
