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By definition brand strategy begins with the notion that you can differentiate a commodity. From there brand strategy manifests as a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive context.
The Art Of Brandalism

The Art Of Brandalism

September 29, 202223593 min

There is an image of an advertising campaign poster making the rounds on social media that has been marked with comments that question the motives and manipulative methods behind the design. (See Below) It is a good example of social and cultural commentary being added onto a commercial poster, but it is far from a new idea.

Three Royal Lessons On Branding

The pomp and circumstance of the state funeral for Her Majesty Queen Elizabeth II was magnificent, indeed, breathtaking. Throughout the hours-long broadcast, we were reminded over and over we would never see anything like this again in our lifetimes, and that no country does pageantry like Great Britain. I concur.

The Paradox Of Brands

The Paradox Of Brands

September 21, 202219857 min

Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors and poets delight in paradoxes because they stop the reader in their tracks to ponder the apparent contradictions. Like the familiar phrase, “Less is more,” or when Shakespeare’s Hamlet says, “I must be cruel to be kind,” we are forced to reflect on the paradox and what it means.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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