You must move forcefully to put deep purpose into practice if you are to reap its benefits. Here are seven suggestions to help you translate a deep purpose mindset into leadership action.
Despite expected whistleblowing and endless data scandals, the speed technology continues to impact our everyday lives shows how much we’re prepared to invest in this era of uncertainty. Yet, despite ‘brandscapes’ often appearing fickle and callow, there are many good reasons to believe startups will make the difference we need in the world. The decent ones, at least.
A movement is when a big idea inspires mass engagement by the culture. For years now, we have studied and developed movement strategies for brands.
In our fast-changing, volatile world, brands need customer-insight driven innovation. Innovation breathes life into brands. Innovation keeps brands relevant in the eyes of customers.
How do you activate a brand’s purpose? By sparking a movement. That’s how REI took its brand purpose of ‘awakening a lifelong love of the outdoors for all’ and grew it into a cause that is working to better both people’s wellbeing and the planet.
