HomeTag

Growth - Branding Strategy Insider

Most of us would agree there are four ways to strategize for brand growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets.
How To Find And Leverage Forgotten Brand Assets

Marketers like to look into the future, but it often makes sense to also look into the past of a brand and try to identify forgotten associations that have helped the brand succeed. What type of associations should you be looking for? Well, it really depends on the task and the brand. But this can be anything from reconnecting with the original intent or vision of the founders of the brand, understanding what factors have...

Connect With Us

footer-logo

Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

Subscribe and Grow

Choose how often you receive our insights.


© 2022 Branding Strategy Insider. All Rights Reserved.