How To Create An AI-Ready Company Culture
May 4, 20233 min
Company cultures will need to change if AI is to thrive in them. After all, powerful AI can ultimately upend work practices and jobs.
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Culture - Page 3 of 37 - Branding Strategy Insider
A thriving brand culture reflects a commitment to continuously strengthen the brand and deliver on its promises from the inside out.
The Internal Brand Makeover That Now Drives Uber
April 19, 20234 min
Problem Detection is one of marketing’s most effective strategies. Profitably solving and satisfying customer problems is the aim of marketing. So, marketers tend to focus problem detection on customers. But, as brand-business’ know, having motivated, committed, proud and loyal employees is a most critical factor in brand-business success. Recent research from Deloitte, the global services group, re-confirms the fundamental principle that loyal employees generate loyal customers.
Employees Are Central To Leadership Marketing
March 20, 20235 min
There is another piece of news coming out of Silicon Valley aside from the banking debacle. And, that is Meta’s “year of efficiency” planning. Apparently, Meta’s leader, Mark Zuckerberg, has just discovered the benefits of financial discipline and operational excellence. In his recent memo to Meta employees, Mr. Zuckerberg indicated that this year will require a flatter and leaner organization. These principles are not new. Many enterprises have jiggered with organizational structures and more disciplined...
The Impact Of Purpose On Employee Power
February 14, 20232 min
The war for talent has been relentless, even before the so-called Great Resignation and quiet quitting that followed the pandemic. Silicon Valley perks were all about attracting scarce talent. The power of employees has been most evident when it comes to corporate purpose.
Brand Strategy For Small Business
December 15, 202212 min
It’s never too early to start thinking about your brand strategy. Look at the stats: eight out 10 of new businesses fail not because they don’t have great products, but because small and medium-sized business owners held off on “marketing” or “branding” as foreign to their success. “Wait until we get our product right,” they tell themselves. (Insurance firm Embroker reports the fail rate at nine out of ten.)