Culture - Branding Strategy Insider

A thriving brand culture reflects a commitment to continuously strengthen the brand and deliver on its promises from the inside out.
Fostering Creativity And Innovation For Competitive Advantage

A senior manager in a Silicon Valley high technology firm surprised the members of his management team with the observation that they did not have enough market failures. Why would any executive want more market failures? The answer is found not so much in a desire to waste resources on bad ideas but on what market failures indicate about the creativity and innovativeness of a firm.

Transforming Marketing Teams For The Digital Age

The data and technology revolution is transforming the marketing world. Leading edge companies are recognizing the potential of using data and technology to build deeper, more engaging customer relationships – by delivering personalized one-on-one customer messages, to each and every customer and prospect, at each and every stage of the customer journey – with companies like Microsoft leading the way.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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