Strategy - Branding Strategy Insider

Shopping online is increasing as we practice social distancing and self-quarantine against coronavirus. As we make our selections for Instacart or Amazon Prime, we buy brands that we know. We buy these brands not just because we have used them in the past, not just because we understand their benefits and not just because we trust them. We buy these brands because they make decision-making simpler. Familiar brands such as Tide, Kleenex and Lysol are...