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Branding Conferences

Brand Strategy For A Changing World

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 Brand Strategy Conference

“I never worry about action, but only inaction.” ~ Winston Churchill

There’s a simple, human reason why behaviors happen time and time again. We are creatures of habit and familiarity. It is much more comforting to keep hammering away at what we know than it is to stop, reappraise the problem and completely redesign the playbook.

Relentless speed and ubiquitous impatience have spawned an approach to strategy based on “not enough time”. The underpinning philosophy is that there are either not enough minutes in the day to do the thinking, or even if these can be found, the strategy will be outmoded by the time the company gets to implement it.

Wrong. It will almost certainly take far less time to strategize the road ahead than it took to get into trouble. And it will cost a whole lot less than reacting to another bad snap decision.

However, those who hate change can always fall back on a simple tactic. If in doubt, raise more doubt…“What if it doesn’t work?”

It is in these moments of inaction the competition strengthens.

Brand Strategy for Changing World

At The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, we are working with senior marketers who see inaction as Winston Churchill did – a grave threat. The Blake Project’s annual, fun, ‘Competitive-Learning’ event is about taking action through a deep dive into the best practices that result in strong brands. This experience is designed to help you develop strategies that will propel your brand to a leadership position or to assist you to maintain the leadership position you have worked so hard to achieve.

It’s unlike any other branding or marketing conference you’ve attended before:

  • Everyone in the room is an expert and gains from the sum of the expertise in the room.
  • Our competitive learning format is fun, energized and impactful.
  • The walls are down, there are no podiums or stages, there is no hierarchy – your uniform is jeans.
  • The focus is on learning outcomes, not ticket sales.
  • Small is powerful, with only 50 marketers participating in hands on learning.
  • This is marketing’s ONLY issues-based, problem-solving event.
  • As in your marketplace, some will win, some will lose, all will learn.

Brandingo-The-Brand-Management-Safari-Brand-Conference

No Attendees. Only Participants.
The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you on a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers in a unique environment. The challenges you’ll tackle are based on and influenced by the actual issues that you and other participants are facing.

In May of 2018, our 6th event, we are focused on brand leadership in the age of disruption. Featuring topics such as: Disruptive Marketing Trends, Building Emotional Connections, Encoding Brands In The Mind, Digital Strategy, Customer Experience, B2B Brand Strategy and more.

Brand Strategy Conference 2018 San Diego

It all takes place at The Hard Rock Hotel, San Diego, California May 14-16, 2018.

Our schedule…

Monday, May 14th – Kickoff Mixer: 7- 9pm at The Hard Rock Hotel Rooftop Pool

Tuesday, May 15th – Day 1: 8am – 5pm, at The Hard Rock Hotel / 6:30pm – ? Team building event and dinner

Wednesday, May 16th – Day 2: 8am – 5pm, at The Hard Rock Hotel

2018 Un-Conference

Who Should Participate?
We have reserved these two days (and a kickoff mixer on the evening of the 14th) for 50 senior B2C and B2B marketers who see professional growth and value creation as a mandate for success and who seek a learning experience superior to last century’s format of marketing conferences:

-Marketing oriented leaders
-Marketing professionals (brand managers, product managers, directors, vice presidents, CMO’s, brand strategists etc.)
-Advertising agency professionals (account executives, planners, creatives, agency heads)
-Marketers facing brand strategy issues
-Marketers seeking a competitive advantage
-Professionals in charge of brand building, brand management, human resources
-Professional brand consultants, digital consultants and researchers
-Marketers who prefer participation over observation
-Marketers who don’t believe that last century’s format of marketing conferences advances them as leaders.

Every year a wide range of marketing oriented leaders and professionals from around the world join us representing startups, emerging, regional, national and global brands. Past participants include AAA, Bayer, Bloomberg, Humana, Land O’ Lakes, Liberty Mutual, Pilot/Flying J, RJ Reynolds, TD Ameritrade, GlaxoSmithKlein, Wounded Warrior Project, Monsanto, Ogilvy, Kawasaki, GE and many more.

Only 50 marketers can participate. To secure a spot for you or your group at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World call me directly in Los Angeles at 813-842-2260. Or simply email me.

Special pricing for MENG / Marketing Executives Group and American Marketing Association Members.

I do hope you can join us.

Sincerely,

Derrick Daye for The Un-Conference, Branding Strategy Insider and The Blake Project

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