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Small Business Branding - Branding Strategy Insider

Building Brands & Building Traffic

Some years ago, an Australian takeout pizza place used the Internet in an attempt to boost sales. Traffic was slow. Hardly anyone visited the site. The need for an increase in traffic was urgent. If traditional online media planning had been used, banners and links would have been purchased and the URL added to the shop’s phone-book entry. It might even have invested in some traditional ads.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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