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Small Business Branding

Small Business Branding

How Today’s Small Brands Can Win

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How Small Brands Can Win

Small brands are edgy, attuned and preferred. That seems to be a common sentiment right now. But there is nothing to suggest that any of this makes it easy to win as a small brand today.

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Small Business Branding

Building Brands & Building Traffic

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https://www.brandingstrategyinsider.com/2015/02/brands-and-discounts-a-dangerous-liaison.html

Some years ago, an Australian takeout pizza place used the Internet in an attempt to boost sales. Traffic was slow. Hardly anyone visited the site. The need for an increase in traffic was urgent. If traditional online media planning had been used, banners and links would have been purchased and the URL added to the shop’s phone-book entry. It might even have invested in some traditional ads.

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Small Business Branding

Of Brand Marketing And New Business Ventures

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As we work with more and more smaller businesses, including start-ups, it has become obvious to me that some businesses attempt to address underlying business problems through branding. I find that we are not only consulting on branding but also general business strategy and especially the intersection between the two. Given this clear need, this post is about the intersection of branding and business strategy in creating a successful new business.

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Small Business Branding

Exploring Small Business Branding & Marketing

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Any organization that intends to thrive must begin by gaining a profound understanding of its customers.

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Small Business Branding

Small Business Branding Q & A

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Originally published in Maine Today…

Q. Many of us throw branding, marketing and advertising into the same bucket. Can you help us sort out the differences?

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