Scent Marketing Success: Step 4 Of 10
October 24, 20082 min
Continuing our series on scent marketing we come to number 4 – understanding the rules and regulations of scent marketing.
NEW THINKING
Continuing our series on scent marketing we come to number 4 – understanding the rules and regulations of scent marketing.
Continuing our series on scent marketing we come to number 3 – designing the perfect scent.
2) Define your brands “Whiff Factor”
1) Understand the potential of scent
In my previous posts I shared why you should use scent in your marketing efforts and how to find and make the right fragrance to represent your brand. Today my focus is on scent delivery.