Brand Transformability In A Down Economy
April 29, 20093 min
In an economic downturn, there may be a tendency to give up on new ideas and thinking, and just hunker down, until the worst is over.
NEW THINKING
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Recession Marketing - Page 5 of 6 - Branding Strategy Insider
Recessions are the mother of effective recession marketing strategies. With sound brand strategy, marketers can change their fortunes. Explore a depth of recession marketing insight on Branding Strategy Insider.
Recession Marketing Success Requires Boldness
April 20, 20092 min
Over the years hundreds of studies have been conducted to prove companies should maintain advertising during a recession. In the 1920’s advertising executive Roland S. Vaile tracked 200 companies through the recession of 1923. He reported in the April 1927 issue of the Harvard Business Review that the biggest sales increases throughout the period were rung up by companies that advertised the most.
Case Builds For Recession Advertising
April 19, 20092 min
Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to a new study by researchers at Oregon State University and Western Oregon University.
Recession Advertisers Reap Rewards
April 18, 20091 min
In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985.
The End Of Brands As We Know Them?
February 18, 20092 min
The store was empty, although a handful of tourists were seen milling around the entrance, looking around in awe, and taking photographs.