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Recession Marketing

Recessions are the mother of effective recession marketing strategies. With sound brand strategy, marketers can change their fortunes. Explore a depth of recession marketing insight on Branding Strategy Insider.

Recession Marketing

Brand Building In The Face Of Fear

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Brand Building In The Face Of Fear

What do guns, burglar alarms and condoms have in common? Their sales all boomed in 2009, with condom sales jumping 22 per cent over the same period in 2008. But why?

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Recession Marketing

Mistakes Shape Recession Marketing

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Mistakes Shape Recession Marketing

With everything seemingly going wrong with the world economy, it’s not the best time for marketers to expect good news. Today is no exception my friends. I’m afraid that marketing is in a terrible mess. Hope lies in the fact that most marketing problems can be solved with a certain amount of commonsense.

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Recession Marketing

Brand Transformability In A Down Economy

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Brand Transformability In A Down Economy

In an economic downturn, there may be a tendency to give up on new ideas and thinking, and just hunker down, until the worst is over.

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Recession Marketing

Recession Marketing Success Requires Boldness

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Over the years hundreds of studies have been conducted to prove companies should maintain advertising during a recession. In the 1920’s advertising executive Roland S. Vaile tracked 200 companies through the recession of 1923. He reported in the April 1927 issue of the Harvard Business Review that the biggest sales increases throughout the period were rung up by companies that advertised the most.

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Recession Marketing

Case Builds For Recession Advertising

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Case Builds For Recession Advertising

Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to a new study by researchers at Oregon State University and Western Oregon University.

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