avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Recession Marketing

Recessions are the mother of effective recession marketing strategies. With sound brand strategy, marketers can change their fortunes. Explore a depth of recession marketing insight on Branding Strategy Insider.

Recession Marketing

Innovation And Branding Strategy In A Down Market

By

Innovation And Branding Strategy In A Down Market

During long and deep recessions companies look to shift resources away from poor performing brands to more profitable ones.

Read More
Recession Marketing

Maximizing Research Budgets In A Recession

By

Maximizing Research Budgets In A Recession

Clearly, this deep global recession has taken its toll on marketing departments and market research and competitive intelligence budgets. Senior executives, strategic planning and marketing departments face the following challenge of how to continue the following initiatives with a reduced research budget:

Read More
Recession Marketing

Digital Marketing: Economic Recovery And Insight

By

480_allan
If you have recently searched for “Kenya safari,” “gold jewelery,” or “insurance price comparison” lately, you are responsible. Responsible, that is, for an article published last week in the Financial Times that claims how these search terms and others like them “suggest that consumer confidence is perking up.” According to the FT, search query patterns suggest that “consumer sentiment in the UK is up 6 per cent since the beginning of the year.”

Read More
Recession Marketing

Defying The Genericizing Of Brands

By

Defying The Genericizing Of Brands

As marketing budgets shrink and tip in favor of value messaging and cost incentives rather than brand-building, the absence of the latter in favor of the former is acutely dangerous.

Read More
Recession Marketing

Brand Reactions To Anxiety

By

Brand Reactions To Anxiety

Brands have adopted a variety of tactics in response to changing consumer attitudes and behaviors.

Read More