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Recession Marketing

Recessions are the mother of effective recession marketing strategies. With sound brand strategy, marketers can change their fortunes. Explore a depth of recession marketing insight on Branding Strategy Insider.

Recession Marketing

Brand Marketing In A Recession

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Brand Strategy Recession Marketing

The world is not flat. Discontinuities characterize everything, and it is in inefficiencies and breaks in the general pattern that exceptions can always be found. This is true in both good times and bad.

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Recession Marketing

Brand Building: The Danger Of Losing Focus

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Brand Strategy Customer Focus

In marketing, focus is always critical. Losing focus, especially in challenging economic times, can lead to ‘the end’ for brands. In what ways should a brand marketer focus? First, one should be very specific about the target customers and audiences to which the brand is intended to appeal. That drives everything else.

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Recession Marketing

A Challenged Marketplace: Opportunity For Brands

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Brand Strategy Brand Opportunity

In today’s business climate, one thing stands out. All the rules are up for grabs. At least from where consumers stand, everything they’ve taken for granted can no longer be taken at face value.

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Recession Marketing

Strong Brands And The Fairness Requirement

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Brand Strategy Branding Bank Of America

One thing consumers believe they have learned for sure from this recession is betrayal. Consumers have concluded that the real trouble came not from those they didn’t trust to begin with, but from the very ones they were relying on to watch their backs. Consumers see, too, that their subsequent efforts to be more responsible are being matched in name only by many of the companies at the center of this crisis.

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Recession Marketing

Building A Brand Advantage In Uncertain Times

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Brand Strategy Brand Building Bad Economy

What is the single biggest thing weighing down the consumer marketplace right now?

The answer is uncertainty.

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