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Recession Marketing

Recessions are the mother of effective recession marketing strategies. With sound brand strategy, marketers can change their fortunes. Explore a depth of recession marketing insight on Branding Strategy Insider.

Recession Marketing

Brand Strategy For Challenging Times

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Recession Marketing

There’s been some suggestion that the global “downturn” is upturning. However, for the most part, we’re still being challenged and nothing in the economic news – America’s debt, China’s slowdown, the flat-footed European economy, Britain’s economic woes, commodity trends – suggests a sudden and universal change of fortunes.

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Recession Marketing

Brand Strategy And Increasing Profits

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It is hard to underestimate the importance of a strong brand in relation to the company’s other assets. A senior manager at Coca-Cola once said that he would prefer to sell all the factories, equipment, and other company assets—as long as he could keep the company’s name. We understand this: Brand consultancy Interbrand estimated that Coca-Cola is worth $71 billion in brand value in its 2011 Ranking of the Top 100 brands. It was followed by IBM ($70 billion), Microsoft ($59 billion), Google ($55 billion), and GE ($43 billion).

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Recession Marketing

Brand Marketing In A Recession

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Brand Strategy Recession Marketing

The world is not flat. Discontinuities characterize everything, and it is in inefficiencies and breaks in the general pattern that exceptions can always be found. This is true in both good times and bad.

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Recession Marketing

Brand Building: The Danger Of Losing Focus

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Brand Strategy Customer Focus

In marketing, focus is always critical. Losing focus, especially in challenging economic times, can lead to ‘the end’ for brands. In what ways should a brand marketer focus? First, one should be very specific about the target customers and audiences to which the brand is intended to appeal. That drives everything else.

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Recession Marketing

A Challenged Marketplace: Opportunity For Brands

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Brand Strategy Brand Opportunity

In today’s business climate, one thing stands out. All the rules are up for grabs. At least from where consumers stand, everything they’ve taken for granted can no longer be taken at face value. What seems good and trustworthy is just a headline away from some bombshell of betrayal. Presumptions about family, gender and race are being upended by demographic turnabouts. Traditional milestones of education, career and retirement are under question. For most people, figuring out the future means reexamining what used to work and finding a new way forward.

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