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Recession Marketing

Recessions are the mother of effective recession marketing strategies. With sound brand strategy, marketers can change their fortunes. Explore a depth of recession marketing insight on Branding Strategy Insider.

Recession Marketing

Leveraging Brand Culture To Combat Recessions

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Leveraging Brand Culture To Combat Recessions

Market volatility, tariffs, Brexit, upcoming elections in the US, and economic indicators point to the high likelihood of a recession impacting consumers and brands soon. Last week on Branding Strategy Insider, Corien Kershey offered six recession strategies for B2B brands.

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Recession Marketing

6 Recession Strategies For B2B Brands

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6 Recession Strategies For B2B Brands

All the signs seem to point to a looming recession. Of course, recessions are almost always driven by emotional angst, and with every nervous sell-off or panicky tweet we set our course more firmly. Humans are nothing if not herd animals.

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Recession Marketing

6 Ways Brands Can Respond In A Recession

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6 Ways Brands Can Respond In A Recession

Some economists believe that markets are cyclical, others see them as random. But all agree that economics is about deciding what’s valuable, and in times of uncertainty people re-evaluate what is valuable in their lives and what is not.

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Recession Marketing

Brand Strategy For Challenging Times

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Recession Marketing

There’s been some suggestion that the global “downturn” is upturning. However, for the most part, we’re still being challenged and nothing in the economic news – America’s debt, China’s slowdown, the flat-footed European economy, Britain’s economic woes, commodity trends – suggests a sudden and universal change of fortunes.

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Recession Marketing

Brand Strategy And Increasing Profits

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It is hard to underestimate the importance of a strong brand in relation to the company’s other assets.

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