To be successful at repositioning your brand, you have to create higher meaning and aim higher. Aiming higher requires outward thinking and learning from the marketplace.
Think of it as “Extreme Makeover, Aquatic Edition.” Asian carp, scorned as inedible and hunted down as vanquishers of native species, are being taste-tested under new names on menus from south to north.
Comcast is in the process of rebranding some of its offerings to “Xfinity,” although the company name will remain Comcast.
The bad news mounts for BP as the petrol giant has admitted that efforts to plug its Deepwater Horizon well and prevent any more crude oil escaping continue to fail.
First, a sincere apology for my last blog post. The OLOF spectacles that rendered all advertising invisible and Prail, the company behind the specs, were both anagrams and part of a really bad April Fool’s prank. I promise no more joke’s for a long time. That’s an important commitment, because today’s post might also seem a bit foolish at first sight, but I can assure you, this one is for real.
