What To Expect From A Rebrand
August 28, 20155 min
Every company that rebrands does so with high hopes.
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Re-Branding - Page 2 of 4 - Branding Strategy Insider
Rebranding is simply changing the brand’s identity. It typically includes changing most or all of the brand identity elements such as the name, icon, colors, type font and tagline. The identity change may also be accompanied by brand repositioning.
10 Reasons Why Rebrands Fail
July 2, 20155 min
Plenty of brands try to re-set the market’s understanding of their brand and are well and truly spanked for doing so.
Maintaining Commitment To Branding Efforts
February 19, 20152 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Karen, a VP of Marketing in Washington, D.C. who writes…
How To Gain Stakeholder Buy-In For Rebranding
August 22, 20142 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jim, an Executive Director at a nonprofit organization in Seattle, Washington who writes:
10 Reasons To Rebrand
April 8, 20143 min
My colleague, Brad VanAuken made this excellent observation about rebrands.