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Re-Branding
Rebranding is simply changing the brand’s identity. It typically includes changing most or all of the brand identity elements such as the name, icon, colors, type font and tagline. The identity change may also be accompanied by brand repositioning.
Plenty of brands try to re-set the market’s understanding of their brand and are well and truly spanked for doing so.
Read MoreHow To Gain Stakeholder Buy-In For Rebranding
By Brad VanAuken The Blake ProjectToday on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. Jim, an Executive Director at a nonprofit organization in Seattle, Washington writes:
Read MoreTo be successful at repositioning your brand, you have to create higher meaning and aim higher. Aiming higher requires outward thinking and learning from the marketplace.
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