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Re-Branding

Rebranding is simply changing the brand’s identity. It typically includes changing most or all of the brand identity elements such as the name, icon, colors, type font and tagline. The identity change may also be accompanied by brand repositioning.

Re-Branding

10 Reasons Why Rebrands Fail

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10 Reasons Why Rebrands Fail

Plenty of brands try to re-set the market’s understanding of their brand and are well and truly spanked for doing so.

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Re-Branding

Maintaining Commitment To Branding Efforts

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Rebranding Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Karen, a VP of Marketing in Washington, D.C. who writes…

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Re-Branding

How To Gain Stakeholder Buy-In For Rebranding

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Rebranding Strategy

Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. Jim, an Executive Director at a nonprofit organization in Seattle, Washington writes:

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Re-Branding

10 Reasons To Rebrand

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Rebrand Strategy

My colleague, Brad VanAuken made this excellent observation about rebrands.

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Re-Branding

How To Reposition Your Brand For Higher Meaning

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How To Reposition Your Brand For Higher Meaning

To be successful at repositioning your brand, you have to create higher meaning and aim higher. Aiming higher requires outward thinking and learning from the marketplace.

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