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Re-Branding

Rebranding is simply changing the brand’s identity. It typically includes changing most or all of the brand identity elements such as the name, icon, colors, type font and tagline. The identity change may also be accompanied by brand repositioning.

Re-Branding

4 Myths About Rebranding

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4 Myths About Rebranding

Last year, many of our Branding Strategy Insider authors offered their perspectives on one of the most difficult brand strategies to pull off successfully: The rebrand.

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Re-Branding

10 Reasons For Corporate Rebranding

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10 Reasons For Corporate Rebranding

Sooner or later the time comes when brand change is necessary.

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Re-Branding

Rebranding Strategy Guide

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 Rebranding Strategy Guide

Rebranding is one of the most difficult brand strategies to pull off successfully. Many try, many fail. To help marketers better understand when a rebrand is prudent, we asked the Branding Strategy Insider team to share their views.

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Re-Branding

To Refresh Or Rebrand? A Marketer’s Guide

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When Should A Brand Refresh Or Rebrand?

Every brand must change, but the extent of the change, and the size of the calls that accompany those shifts, are very different.

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Re-Branding

What To Expect From A Rebrand

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Setting Expectations for a Rebrand

Every company that rebrands does so with high hopes.

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