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Re-Branding

Rebranding is simply changing the brand’s identity. It typically includes changing most or all of the brand identity elements such as the name, icon, colors, type font and tagline. The identity change may also be accompanied by brand repositioning.

Re-Branding September 14th, 2015

To Refresh Or Rebrand? A Marketer’s Guide

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When Should A Brand Refresh Or Rebrand?

Every brand must change, but the extent of the change, and the size of the calls that accompany those shifts, are very different. So when should you refresh what you have to bring it up to date, and when should you “kill” the brand and start again?

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Re-Branding August 28th, 2015

What To Expect From A Rebrand

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Setting Expectations for a Rebrand

Every company that rebrands does so with high hopes. Their expectation is of course that this will mark a new chapter in the life of the business. Given how much is being invested, that seems more than a reasonable goal on their part. But is it realistic? How much change can a company expect to see through a rebrand, and where?

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Re-Branding July 02nd, 2015

10 Reasons Why Rebrands Fail

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10 Reasons Why Rebrands Fail

Plenty of brands try to re-set the market’s understanding of their brand and are well and truly spanked for doing so. If rebranding is the hot topic of conversation at your place right now, here’s 10 reasons to leave things as they are:

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Re-Branding February 19th, 2015

Maintaining Commitment To Branding Efforts

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Rebranding Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Karen, a VP of Marketing in Washington, D.C. who writes…

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Re-Branding August 22nd, 2014

How To Gain Stakeholder Buy-In For Rebranding

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Rebranding Strategy

Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. Jim, an Executive Director at a nonprofit organization in Seattle, Washington writes:

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Brand Education Programs

“Your future depends on many things, but mostly on you.” ~ Frank Tyger

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning engagement for you.

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.

Additionally, we host a unique competitive-learning event annually: The Un-Conference: 360 Degrees of Brand Strategy for a Changing World. For organizations seeking to transform and mobilize their employees around the brand we custom design and develop brand academies / brand centers of excellence which include live training and distance learning powered by i-STORY, our proprietary learning technology.

Abbott, Darden Restaurants (Olive Garden, Red Lobster et al), GE, GlaxoSmithKlein, Kawasaki, OgilvyRed, Monsanto, Unilever, U.S. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives.