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Public Relations & Branding
Brand Management: Converting Crisis To Victory
By Mark RitsonIt was a blazing hot day when 23-year-old student and part-time waitress Kyla Ebbert left her San Diego campus for the airport. She had a doctor’s appointment in nearby Tucson and had a flight reservation with Southwest Airlines.
Read MoreA Public Relations Formula Beyond Illusion
By Mark RitsonPublic Relations: A Question Of Measurement Methods
By Mark RitsonOf all the communication tools that a marketer can invest in, public relations is probably the most underrated.
Read MoreBritish Airways’ Terminal 5 disaster will prove even more damaging to the BA brand than initial indications suggest.
Read MoreAt the Institute for International Research’s The Branding Trilogy conference in Santa Barbara, CA, Jill Vollmer, vice president of brand marketing for Mondera.com said, “Publicity has helped us achieve 5 times the ad value of media placement for every $1 spent. If you consider that the message is coming from a third party (not paid, but endorsed), the additional credibility may result in 10 times the value.”
Sponsored By: Brand Aid
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