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Public Relations & Branding

Public Relations & Branding

Brand Management: Converting Crisis To Victory

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Southwest Airlines Brand Crisis

It was a blazing hot day when 23-year-old student and part-time waitress Kyla Ebbert left her San Diego campus for the airport. She had a doctor’s appointment in nearby Tucson and had a flight reservation with Southwest Airlines.

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Public Relations & Branding

A Public Relations Formula Beyond Illusion

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A Public Relations Formula Beyond Illusion

PR is the most under-used and under-rated communication tool.

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Public Relations & Branding

Public Relations: A Question Of Measurement Methods

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Public Relations: A Question Of Measurement Methods

Of all the communication tools that a marketer can invest in, public relations is probably the most underrated.

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Public Relations & Branding

Brand Crisis Analysis: British Airways

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Brand Crisis Analysis: British Airways

British Airways’ Terminal 5 disaster will prove even more damaging to the BA brand than initial indications suggest.

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Public Relations & Branding

The Value of Publicity

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At the Institute for International Research’s The Branding Trilogy conference in Santa Barbara, CA, Jill Vollmer, vice president of brand marketing for Mondera.com said, “Publicity has helped us achieve 5 times the ad value of media placement for every $1 spent. If you consider that the message is coming from a third party (not paid, but endorsed), the additional credibility may result in 10 times the value.”

Sponsored By: Brand Aid

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