Product Marketing

This is arguably the most exciting time – ever – to be in business. We are experiencing sweeping changes worldwide that are affecting business today in ways that we have never seen before—and providing a once-in-a-lifetime opportunity.

There’s been some debate lately about whether brand loyalty is disappearing. Some business and marketing observers have tried to tie an overall decline in brand loyalty to a similar decline of loyalty in society generally.

Is your business selling a niche, fad or mass market consumer discretionary product? The answer makes a big difference in how to best market and manage growth for new product launches. To explore these product distinctions – and see the consequences of making the wrong bet — consider what a well-known company making action video cameras and another selling home carbonated soft drink machines have in common.