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Product Marketing

Product Marketing

How Product Categories Influence Brand Loyalty

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How Product Categories Influence Brand Loyalty

There’s been some debate lately about whether brand loyalty is disappearing. Some business and marketing observers have tried to tie an overall decline in brand loyalty to a similar decline of loyalty in society generally.

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Product Marketing

What Type Of Products Are You Really Selling?

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Go Pro Product Brand

Is your business selling a niche, fad or mass market consumer discretionary product? The answer makes a big difference in how to best market and manage growth for new product launches. To explore these product distinctions – and see the consequences of making the wrong bet — consider what a well-known company making action video cameras and another selling home carbonated soft drink machines have in common.

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