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Private Label

Private label brands have a bright future.
 It’s probably safe to conclude the next generation of super successful brands will not come from the name brands, but from more private label brand-focused retailers.

Private Label

Private Label Brands Are Not Commodities

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Private Label Brands Are Not Commodities

A private label brand is not the same as a commodity product. A recent trends report from Deloitte highlights a trend focused on the tension between commoditization and premiumization. Deloitte states, “To remain competitive, many retailers have shifted toward offering private labels…. While discount products (commodities) still represent the majority of private-label sales, the share of premium private labels continues to rise….”

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Private Label

How Manufacturer And Private-Label Brands Differ

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How Manufacturer And Private-Label Brands Differ

I am often asked, what are the pros and cons of having your own brand, versus supplying the product for someone else’s brand. As in anything, there are two sides of the coin, but deciding which way to go should never be a coin toss. More often than not, it is not an either/or proposition … it is both.

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Private Label

Private Label Brands: The Future Leaders Of Retail?

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Private Label Brands: The Future Leaders Of Retail?

Consumers are definitely giving retailers permission to grow their private label brands. The real question is will retailers grow private label brand value or simply grow more private labels?

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Private Label

Heinz Private Label Strategy Proves Masterful

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500_heinz

David Jason’s voice wafts into British living rooms as images of everyday life fill the screen. ‘Some things in life just have to be,’ he intones. It’s not meant to be prize-winning creative work. It’s the latest part of Heinz’s increasingly successful strategy to fight private labels. The food giant offers a playbook on how to survive and prosper in an age of own-label brands.

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Private Label

A Wal-Mart Brand For The Ages

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A Wal-Mart Brand For The Ages

So, do you fancy yourself as an expert on branding? You should have no problem with the following question, then. What’s the biggest fast moving consumer goods (FMCG) brand in America?

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