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Political Brand Strategy

Political Brand Strategy

Political Repositioning Strategy

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Political Brand Strategy

To label something is to name it, to give it an identity.

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Political Brand Strategy

Marketing At The Margins

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Presidential Campaign Brand Strategy

This is the third of three blog posts on the valuable marketing lessons to be learned from the recently-concluded Presidential election. One and two can be found here and here.

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Political Brand Strategy

Brand Strategy And Politics: A New World

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Political Brand Strategy

This is the second of three posts on the brand marketing lessons to be learned from the recently-concluded Presidential election. The first can be found here.

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Political Brand Strategy

Brand Strategy: Politics & Positioning

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Political Brand Strategy Politics

Now that the dust has settled some after this year’s U.S. Presidential election, a critical imperative for brand marketers stands out. For all the hoopla of late about data, digital, diversity and nudges, none of these much-ballyhooed marketing innovations matter until old-timey fundamentals have been taken care of first.

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