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Place Branding

This phenomenon has been labeled “place branding,” “geo-branding” and “destination marketing” among other labels. In some respects, branding places is no different than branding anything else. Finding the most powerful and unique image for the place (“unique value proposition” or “brand position”) is the most important activity.

Place Branding

Evaluating City Mottos, Taglines And Slogans

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Place Branding Strategy

For years, I have lamented the lack of marketing savvy used in developing city and town mottos, taglines and slogans. A very small portion of these are effective in highlighting their municipalities’ unique value propositions.

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Place Branding

Place Branding Guide

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Place Branding Strategy

According the World Travel and Tourism Council, travel and tourism “contributes 9.5 percent to the global economy in 2013…and could generate as many as 5.1 million jobs by 2015 in the G20 economies.” When one considers that businesses, residents and event and meeting planners also choose one place over another, it is no wonder that cities, regions and countries are branding themselves in earnest.

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Place Branding

Place Branding Becomes A Mandate

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Place Branding Brand Strategy

In the face of increasingly intense competition, ambitious places are objectively evaluating their competitiveness and methods of optimizing their relevance and value to internal and external customers. Many of them are adopting the principles of branding to better manage their identities and how they present themselves in a global marketplace. 

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Place Branding

The Challenges And Rewards Of Destination Marketing

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The Challenges And Rewards Of Destination Marketing

It’s not easy for small cities to attract positive attention, but it is easy to forget that the rest of the world is not as interested in our hometown as those of us who live there. Small cities generally have rare opportunities to capture our attention or to impress the outside world.

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Place Branding

10 Considerations For Crafting Place Branding RFPs

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10 Considerations For Crafting Place Branding RFPs

We have received and responded to hundreds of Request For Proposals over the years. Many of those RFP’s have come from municipalities and that are interested in community branding and destination marketing. It has been my observation that municipalities in general are less certain about what they are seeking and how to ask for it.

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