The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Culture Brand Strategy Workshops

Brand Culture Workshop

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Brand Culture Workshop

At The Blake Project we believe that a key component to a brand’s success lies in forging a rich culture/ecosystem/community that people feel they belong to and that they actively advocate to others.

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Brand Management

When Founders Fail Their Brands

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When Founders Fail Their Brands

Mark Ritson is right when he asserts, “Founders are inseparable from the brands they create.” And sometimes that’s a problem.

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Brand Management

25 Must Read Articles For Stronger Brands

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25 Must Read Articles For Stronger Brands

What will the new year bring brands? From our perspective of the marketing world, at least 365 opportunities.

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Brand Management

Building Brands On Ritual And Sacred Consumption

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Building Brands On Ritual And Sacred Consumption

Scott Galloway contends that Google is not a search engine, but rather an atheist God where we search, ask questions and hope for divine intervention.

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Brand Management

Why Christmas Is The Envy Of Brands

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Why Christmas Is The Envy Of Brands

There is one brand that is the envy of them all. Christmas. Fueled by emotion it has no rival in terms of annual commercial success and its growth continues to accelerate.

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