The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Management

12 Audio Branding Do’s And Don’ts

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Audio Branding Strategy

Because creating a company’s audio brand requires a different approach than creating the score for a commercial or video, here are a few guidelines to help put your teams in the right mindset to launch an audio branding initiative.

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Brand Marketing

Guide To Brand Sampling Program Success

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Brand Sampling Program Guide

In a hyper-competitive marketplace, the quest for a strategic advantage in connecting brands with target customers is endless.

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Brand Insights

Opportunities Emerge For Deeper Brand Insights

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Opportunities Emerge For Deeper Brand Insights

Recently I walked away from an inspiring consumer insights summit in Madison, Wisconsin with three important takeaways for brand insights professionals.

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Brand Management

The Changing Profile Of Brand Partnerships

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The Changing Profile Of Brand Partnerships

As traditional retailers continue to look for new ways to evolve omni-channel models, tech companies are looking for ways to develop a physical presence.

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Business Strategy

5 Step Guide To Crafting A Well-Defined Strategy

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5 Step Guide To Crafting A Well-Defined Strategy

All organizations—from start-ups to established businesses—need a strategy.

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