The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals define and grow brand value. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

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Brand Licensing

Brand/Celebrity Licensing Partnership Guide

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Brand/Celebrity Licensing Partnership Guide

Bad behavior is why clear contract terms are critical to the success of a brand and celebrity licensing partnership. As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.”

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Brand Purpose

How To Measure The ROI Of Brand Purpose

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How To Measure The ROI Of Brand Purpose

As more and more companies adopt a purpose-driven strategy, one of the key questions that needs to be addressed is how to measure the return on investment from a purpose-driven initiative.

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Brand Management

3 Requirements For Building A Great Brand

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3 Requirements For Building A Great Brand

Search Amazon for books on branding and you’ll get over 10,000 results. Since brands are never finished, it’s important that we write about them, to uncover new ways to connect and create meaning with customers.

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Brand Management

How Brands Mirror Religion

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How Brands Mirror Religion 

Our belief in a higher power, and the search for guidance and pilgrimage are shifting from sacred to secular. Brands and their spokespersons now play the role of churches and preachers.

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Branding: Just Ask...

Brand Strategy For Global Watch Brands

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Brand Strategy For Global Watch Brands

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Thomas, a Senior Marketing Executive in New York, New York who has this question about the brand strategy behind global watch brands.

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