The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals define and grow brand value. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us
Business to Business (B2B)

5 Questions To Ask For Strengthening B2B Brands

By

There are many canaries that will alert you to the potential for lethal gas in your proverbial B2B brand coal mine, but no bird is more effective at pointing to danger than a sales team that struggles to describe what makes your brand and your offerings different.

Read More
Brand Management

3 Ways Cooperative Competition Helps Brands

By

Like many large brands, McDonald’s has a charitable foundation that supports causes around the world. A few years ago in Argentina during their annual day of giving, called McHappy Day, they got an unexpected boost from their biggest competitor, Burger King.

Read More
Brand Marketing

Guide To LGBTQ Brand Marketing

By

Guide To LGBTQ Brand Marketing

Here on Branding Strategy Insider, we’ve discussed the value of demographics in brand strategy many times. For instance, in Mark Ritson’s article “The Everlasting Value of Demographics,” he states, “… using demographics as part of a broader approach to behavioral segmentation and targeting remains a valuable activity for many marketers and brands.” And in “Brand Growth and Changing Demographics,” Walker Smith compared Millennials to retirees and observed the surprising value of the “silver economy” as “a robust source of innovation and future growth.”

Read More
Brand Management

Customer Expectations Rise With Brand Power

By

Customer Expectations Rise With Brand Power

Famed Psychologist and Harvard Professor Dan Gilbert once said that, “human beings are works in progress that mistakenly think they’re finished.” This idea is why, on Branding Strategy Insider, a number of writers continue to remind our readers that brands are never finished.

Read More
Brand Management

Brand Transformation And Self-Awareness

By

Brand Transformation And Self-Awareness

Human consciousness is crossing a threshold that may be as mighty as the one from the Middle Ages to the Renaissance. People are hungering after experiences that feel true on the inside, after so much hard work mapping the outer spaces of the physical world. They’re gaining courage to ask for what they need, living interconnections, a sense of individual worth and shared opportunities.

Read More