The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals define and grow business and brand value. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

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Brand Identity

Creativity Is A Process

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Creativity Is A Process

So, it’s the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should be going ahead at all.

But, back in 2015 the Tokyo Olympics was in hot water for very different reasons – the logo.

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Brand Strategy

The Strategies Behind Sacred Brands

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The Strategies Behind Sacred Brands

The things we buy from appliances to accessories are full of meanings. Some of these meanings are more obvious than others, but often if you dig deep enough you can gather a lot of insights from what seem to be very mundane purchases.

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Business Strategy

3 Requirements For Resilient Business Strategy

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3 Requirements For Resilient Business Strategy

On the high seas, 64% of ship sinkings are due to a single phenomenon. They’re not caused by mechanical defects, nor crew error, but by “rogue waves.” These monsters, which can tower over 100 feet tall, form under certain nautical conditions and when large waves combine to magnify their strength. They can swamp even large container vessels, although prepared captains know when the seas are ripe for the danger.

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Brand Management

How Constraints Deliver Brand Focus

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How Constraints Deliver Brand Focus

Customers, consumers, clients – whatever we call the people who buy your product or service, no business would be around for long without them.

Now, when it comes to identifying your customers, consumers, or clients (let’s call it your audience from now on), there are two schools of thought:

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Customer Insight

Accessing Deep Customer Insight

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Accessing Deep Customer Insight

Back when I was an art student I had a very wise and passionate art teacher. Among the most common instructions she would give me when I was creating my art, be that painting or drawing, was to get out there and create that art while actually in front of my subject.

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