The Blake Project

Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position. Branding Strategy Insider is the global thought leader in helping brands reach that mark. We offer marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

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Derrick Daye
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Brand Storytelling

Brands Must Stay True To Their Meta-Story

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Brands Must Stay True To Their Meta-Story

Brands have grown keenly aware of the importance of building a strong narrative.

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Brand Culture

Brands Must Preserve Their Noble Missions

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Brands Must Preserve Their Noble Missions

Everybody knows this problem. You call a big company with a question, but nobody seems to really want to help.

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Brand Management

How Brands Win With An Owner’s Mindset

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How Brands Win With An Owner’s Mindset

Small companies possess one great competitive advantage over incumbents.

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Brand Storytelling

Three Brand Storylines For Motivating Audiences

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Three Brand Storylines For Motivating Audiences

There are three kinds of stories that you can—and should—incorporate in any conversation or presentation intended to move people to action.

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Brand Storytelling

Seven Elements Of Impactful Brand Stories

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Seven Elements Of Impactful Brand Stories

“Signature brand stories represent a critical asset that can be leveraged over time and which can provide inspiration and direction both inside and outside the firm,”

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