The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Growth

Embracing Culture To Drive Brand Growth

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Embracing Culture To Drive Brand Growth

Brands can no longer stand out by solely relying on clever ads and effective media placements. They must also be relevant in the rapidly evolving culture of consumers.

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Brand Engagement

How Brands Can Harness Customer Creativity

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How Brands Can Harness Customer Creativity

Today Lego is one of the world’s top brands, but not too long ago the brand was in serious trouble.

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Brand Strategy

Brands Are Built By Listening

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Brands Are Built By Listening

Sometimes inspiration for brand strategy comes from unlikely places.

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Brand Management

When Brands Unite For Customer Benefit

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When Brands Unite For Customer Benefit

The growing movement to voice interface and search has been an evolving topic here on Branding Strategy Insider. This week, two tech giants, Microsoft and Amazon, announced a surprising (and refreshing) technology partnership wherein their proprietary assistants, Cortana and Alexa, will be accessible from each other.

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Brand Management

Brands Must Have Marketing And Sales Alignment

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Brands Must Have Marketing And Sales Alignment

Over the course of time we have shared much on the relationship between marketing and sales departments.

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