The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Culture

Identifying Your Brand Culture

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Identifying Your Brand Culture

Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market.

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Brand Management

4 Ways To Remove Friction From Your Brand

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4 Ways To Remove Friction From Your Brand

Several weeks ago on Branding Strategy Insider, we discussed an emerging trend called frictionless retail.

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Brand Education

Brand Leadership In An Age Of Disruption

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2017 Brand Strategy Brand

“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.” ~ Watts Wacker

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Brand Values Alignment

Why Brand Principles Supersede Brand Values

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Why Brand Principles Supersede Brand Values

It’s all very well having a purpose and brand values, but how have you translated those into actionable principles that guide what you will do and won’t do as a brand?

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Brand Culture

Building A Transformational Brand

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Building A Transformational Brand

No element of the modern world is safe from disruption.

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