The Blake Project

Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position. Branding Strategy Insider is the global thought leader in helping brands reach that mark. We offer marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

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How Evolving Print-Media Brands Are Creating Value

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How Evolving Print-Media Brands Are Creating Value

The last decade has seen sharp declines in traditional print-based media including magazines and newspapers.

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Brand Management

How Brands Can Confront The AI Platform Challenge

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How Brands Can Confront The AI Platform Challenge 

Pity the brand marketer. Over the past couple of decades she has had to contend with disintegrating mass media, concentrating retail distribution channels, the rise of advertising platforms such as Google and Facebook, and a tide of data and analytic tools.

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Brand Strategy For Startups

Brand Strategy For The Startup CEO

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Brand Strategy For The Startup CEO

A startup business faces many difficult challenges getting off the ground. For many early stage CEO’s assessing their priorities, product development and the seed money to grow are their primary concerns.

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Re-Branding

4 Myths About Rebranding

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4 Myths About Rebranding

Last year, many of our Branding Strategy Insider authors offered their perspectives on one of the most difficult brand strategies to pull off successfully: The rebrand.

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Brand Purpose

How Emerging Brands Win With Purpose

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How Emerging Brands Win With Purpose

There can be little of greater importance to a growing company than its unique reason for existing and the expansion that mission enables.

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