The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Management

How Brands Create Value For Customers

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How Brands Create Value For Customers

In order to provide value to companies, brands must first provide value to customers. But how do companies make their brands valuable to customers?

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Brand Management

9 Benefits Of Building Strong And Admired Brands

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9 Benefits Of Building Strong And Admired Brands

The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of the competition.

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Brand Management

Brand Values Are Tested In The Age Of Trump

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Brand Values Are Tested In The Age Of Trump

American marketers have an exquisite dilemma: should they stand against President Trump’s policies and risk alienating half their market, or stay impartial and weaken their brand values?

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Brand Strategy

Why American Brands Should Avoid Politics

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American Brands Should Avoid Politics

It seems to be the question of the moment, in meeting after meeting: “If you were preparing a strategy for an American brand right now, what would you tell them to do?”

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Disruption Marketing

The Age Of The Disruptive Marketer

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The Age Of The Disruptive Marketer

The creative imagination is more important than ever now because right before our very eyes we are transitioning to what Peter Drucker called a “post-capitalist economy.”

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