The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Customer Insight

Biases Determine The Depth Of Customer Insight

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Biases Determine The Depth Of Customer Insight

Understanding the intangibles that govern the strength of your brand’s relationship with consumers enables you to continually refocus and optimize product and service offerings, brand value and experience ultimately improving consumer relationships.

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Brand Growth

5 Keys To Taking A Local Brand International

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5 Keys To Taking A Local Brand International

It can be tempting in these days of online markets to believe that any brand with a website is automatically international. In reality, building a brand beyond your national borders is more complex than many realize.

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Small Business Branding

3 Ways To Grow Small Brands On A Limited Budget

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3 Ways To Grow Small Brands On A Limited Budget

Surrounded with world-renowned brands such as Amazon, Apple, Procter & Gamble and Netflix, we tend to forget there are over 28 million small businesses in America that create two-thirds of all new jobs.

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Advertising

Amazon: Advertising’s Rising Power

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Amazon: Advertising's Rising Power

According to a report from ROI Revolution, roughly twice as many shoppers begin their searches on Amazon versus Google. And as Google showed the world with AdWords and Google Shopping, paid placements atop a robust organic search engine transformed eCommerce.

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Customer Insight

The Myth Of The More Socially Conscious Millennials

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The Myth Of The More Socially Conscious Millennials

73% of millennials are willing to spend more on a product if it comes from a sustainable brand. 81% of millennials expect their favorite companies to make public declarations of their corporate citizenship.

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