The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Contact BSI
Derrick Daye
888.706.5489 Email us
Big Data

How Brands Can Best Leverage Data

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How Brands Can Best Leverage Data

2.5 Exabytes of data are produced everyday by internet users. That’s equivalent to 250,000 Libraries of Congress. With so many posts, pictures, reviews and videos at our disposal, we tend to think we already know everything we need to about our customers.

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Customer Experience

Brands Must Retire The AIDA Model

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The AIDA framework Attention, Interest, Decision, Action

The AIDA framework (Attention, Interest, Decision, Action) has not evolved much since it was developed in 1898 to describe the customer path (E St. Elmo Lewis).

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Advertising

Ad Blocking: A Conundrum For Brands

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Ad Blocking: A Conundrum For Brands

There’s nothing new about ad blocking. 3rd party extensions for popular web browsers have been available for many years.

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Brand Positioning

The Origins Of Brand Positioning

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The Origins Of Brand Positioning

It is with great sadness that we mark the passing of Jack Trout who died Sunday at the age of 82. To many in the business of building brands, Jack was a pioneer, a mentor, and a game changer.

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Customer Experience

Is Brand Experience The New Sugar?

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Designing Brand Experiences

Right now, it feels like almost every brand wants to hook their customers on sweet moments that have them coming back for more. But is that what people want or have brands simply made high-energy experiences the new must-add?

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