The Blake Project

Branding Strategy Insider is the global thought leader in brand strategy and brand education offering marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us
Marketing To Women April 12th, 2018

Building Brands For The Women Over 50 Market

By

Building Brands For The Women Over 50 Market

A few years back JWT Intelligence published an interesting report called The Elastic Generation to describe a misunderstood group of Brits in their 50s and 60s that were not getting enough attention from brands.

Read More
Customer Experience April 11th, 2018

How To Map Your Customer’s Journey

By

 How To Map Your Customer's Journey

To identify the opportunities for growth along the customer lifecycle, it is first important to understand the customer’s experience engaging with the company and its product or service.

Read More
Brand Differentiation April 10th, 2018

How Business Capabilities Can Differentiate Brands

By

How Business Capabilities Can Differentiate Brands

In her book The End of Competitive Advantage, Rita Gunther McGrath argues that any individual advantage in the marketplace today is likely to be fleeting, and that companies therefore need to be constantly investing in their next-generation business model and new capabilities that will differentiate it.

Read More
Brand Meaning April 09th, 2018

How To Align Brands With The Codes Of Culture

By

Surprisingly, many global brands continue to stumble due to profound insensitivity to the cultural context.

Read More
Brand Growth April 06th, 2018

Why Venture Capitalists Dominate New Markets

By

Why Venture Capitalists Dominate New Markets

The success of the Venture Capital (VC) industry is staggering.

Read More
News Alert

Subscribe, Follow
and Stay Connected to BSI

Subscribers

50,865
Branding Strategy Insider

Brand Education Programs

Brand Strategy Conference Brand Education Event Brand Training Marketing Conference

“Your future depends on many things, but mostly on you.” ~ Frank Tyger

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning engagement for you.

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.

Additionally, we host a unique competitive-learning event annually: The Un-Conference: 360 Degrees of Brand Strategy for a Changing World featuring Brandingo: The Brand Management Safari Game.

For organizations seeking to transform and mobilize their employees around the brand we custom design and develop brand academies / brand centers of excellence which include live training and distance learning powered by i-STORY, our proprietary learning technology.

Abbott, Air France/KLM, Bayer, Darden Restaurants (Olive Garden, Red Lobster et al), GE, GlaxoSmithKlein, Kawasaki, OgilvyRed, Monsanto, Unilever, U.S. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives.

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” ~ Peter Drucker