The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals define and grow brand value. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

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Branding: Just Ask...

The Benefits Of Optimizing Brand Architecture

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The Benefits Of Optimizing Brand Architecture

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers. Today we hear from Cathy, a VP of Marketing in Toronto, Canada who has this question about brand architecture strategy.

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Brand Purpose

Building Brands & Businesses On Cause Marketing

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Building Brands And Business On Cause Marketing

The idea that brands could make money from supporting causes, and not feel guilty about making a profit, was not always a common one.

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Brand Culture

Employer Branding: The Critical Audiences

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Employer Branding: The Critical Audiences

You’d be surprised how many books/blogs/articles about employee communications say a lot about theory, communication channels (media) and content… and very little about employees.

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Brand Identity

How Brand Identity Can Be Flexible And Consistent

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Brand Identity Should Be Flexible And Consistent

Open any brand guidelines and you’ll likely find a page or two about correct logo usage. As one of the most sacred elements of any brand, strict instructions on amount of padding, what it can and can’t be placed next to or on top of, purposely limit choices to avoid a free-for-all of activations.

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Brand Strategy

The Brand Positioning Workshop

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Brands need three things to grow and lead today.

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