The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brands And Digital

Spying Brands Face A Reckoning

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Spying Brands Face A Reckoning

Marketers take note, in the last 20 years, no changes to data and privacy rules have been more significant than the EU’s General Data Protection Regulation (GPDR), set to go into effect in May 2018.

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Brand Management

How A Founder’s Mentality Propels Brands

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How A Founder’s Mentality Propels Brands

Despite their many differences, most companies that achieve sustainable growth share a common set of motivating attitudes and behaviors that can usually be traced back to a bold, ambitious founder who got it right the first time around.

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Brand Innovation

Brand Innovation: 5 Rules For Failure

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Brand Innovation: 5 Rules For Failure

Vinko Bogataj doesn’t usually come to mind when savvy marketers think of influential business lessons. In fact, most of us don’t even know his name.

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Brand Strategy

Using Glamour To Build Brands

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Using Glamour To Build Brands

For many of us, glamour is embodied by timeless icons such as Jacquie O., Marilyn Monroe, Grace Kelly or Cary Grant. Certain brands and products also became synonymous with these icon’s glamour: Rayban’s wayfarer, James Bond’s Aston Martin and Hermes’s Kelly bag.

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Brand Culture

Long Term Thinking Drives Brand Competitiveness

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Long Term Thinking Drives Brand Competitiveness

There’s a lot of talk about building brands from the inside-out. But is the time needed to build such a high-performing culture at odds with the demands of quarter-by-quarter performance appraisal?

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