The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals define and grow brand value. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

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Brand Strategy For Startups

How To Gauge Interest In A New Product Concept

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How To Gauge Interest In A New Product Concept

One of the biggest uncertainties surrounding any new offering is whether customers will even consider buying it.

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Brand Management

Why Every Brand Needs To Practice Active Empathy

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Why Every Brand Needs To Practice Active Empathy

Not so long ago it used to be that the role of marketers, communicators, and politicians was to fall in love with their target audience.

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Brand Management

Building Brands In The Middle Of The Sales Funnel

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Building Brands In The Middle Of The Sales Funnel

Effective content moves mid-funnel metrics. Unless you work at a breakthrough company, your brand health metrics look very similar to the vast majority of other brands. You have strong aided awareness and strong conversion rates, but your mid-funnel metrics are weak.

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Brand Management

10 Strategies For A Brand Turnaround

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10 Strategies For A Brand Turnaround

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jonathan, a CMO in Boston, Massachusetts who has this question about reviving a brand.

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Brand Innovation

Why Outside Perspectives Are Key To Creating Value

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How Outside Perspectives Help Create New Value

Many of the world’s largest companies have found ways to systematically bring in outside thinking. In large part, this is out of necessity.

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