The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Management

How Connectivity Is Revolutionizing Marketing

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How Connectivity Is Revolutionizing Marketing

We have always believed that the word marketing should be written as market-ing.

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Brand Marketing

Why MFA’s Are Better Marketers Than MBA’s

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Why MFA's Are Better Marketers Than MBA's

Apple never invested heavily in marketing, preferring to build great products and save money on fixed costs.

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Disruption Marketing

Disruptive Marketing Defined

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Disruptive Marketing Defined

It’s important to realize why the world of marketing is disruptive at this point of the 21st Century.

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Brand Management

What The Best Brands Will Do In 2017

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What The Best Brands Will Do In 2017

Now is the time of the year when every marketer should well reflect on the achievements of the past year and holistically examine what the New Year is going to mean for marketing, branding, and business.

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Brand Management

How Brands Are Capitalizing On Techno-Resistance

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How Brands Are Facing The Techno-Resistance

Each year at this time we gorge ourselves on the dazzling tech developments coming from CES.

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