The Blake Project

Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position. Branding Strategy Insider is the global thought leader in helping brands reach that mark. We offer marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

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Derrick Daye
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Brand Storytelling

3 Ways To Ensure Your Storytelling Is Meaningful

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3 Ways To Ensure Your Storytelling Is Meaningful

What we often lack in branding today is meaningful storytelling with an ability to drive a real impact and social change.

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Brand Management

How Brands Are Building Personal Relationships

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How Brands Are Building Personal Relationships

Last week, in a twitter thread that went viral, frozen-meat company Steak-Umm asked, “Why are so many young people flocking to brands on social media for love, guidance, and attention?

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Brand Storytelling

How Brands Can Use Story To Inspire Social Change

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How Brands Can Use Story To Inspire Social Change 

No matter what anyone tells you, stories can change the world. But it often takes courage and guts to make real stories that can jumpstart a real social change.

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Brand Messaging

The Power Of Localizing Your Brand Message

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The Power Of Localizing Your Brand Message

It’s Friday afternoon, you work in advertising, so you’re enjoying a lukewarm pint in your crowded local pub. Oblivious to the background chatter, you listen to your colleague’s latest preposterous anecdote. Then your ears perk up: faintly from across the room, you’re sure you heard your name.

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Brand Marketing

Brands And The Decline Of Influencer Trust

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Brands And The Decline Of Influencer Trust

There’s new evidence that suggests we may have passed the peak of influencer marketing.

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