The Blake Project

Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position. Branding Strategy Insider is the global thought leader in helping brands reach that mark. We offer marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us
Brand Storytelling October 02nd, 2018

3 Ways To Ensure Your Storytelling Is Meaningful

By

3 Ways To Ensure Your Storytelling Is Meaningful

What we often lack in branding today is meaningful storytelling with an ability to drive a real impact and social change.

Read More
Brand Management October 01st, 2018

How Brands Are Building Personal Relationships

By

How Brands Are Building Personal Relationships

Last week, in a twitter thread that went viral, frozen-meat company Steak-Umm asked, “Why are so many young people flocking to brands on social media for love, guidance, and attention?

Read More
Brand Storytelling September 26th, 2018

How Brands Can Use Story To Inspire Social Change

By

How Brands Can Use Story To Inspire Social Change 

No matter what anyone tells you, stories can change the world. But it often takes courage and guts to make real stories that can jumpstart a real social change.

Read More
Brand Messaging September 24th, 2018

The Power Of Localizing Your Brand Message

By

The Power Of Localizing Your Brand Message

It’s Friday afternoon, you work in advertising, so you’re enjoying a lukewarm pint in your crowded local pub. Oblivious to the background chatter, you listen to your colleague’s latest preposterous anecdote. Then your ears perk up: faintly from across the room, you’re sure you heard your name.

Read More
Brand Marketing September 13th, 2018

Brands And The Decline Of Influencer Trust

By

Brands And The Decline Of Influencer Trust

There’s new evidence that suggests we may have passed the peak of influencer marketing.

Read More
News Alert

Subscribe, Follow
and Stay Connected to BSI

Subscribers

50,865
Branding Strategy Insider

Brand Education Programs

Brand Strategy Conference Brand Education Event Brand Training Marketing Conference

“Your future depends on many things, but mostly on you.” ~ Frank Tyger

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning engagement for you.

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.

Additionally, we host a unique competitive-learning event annually: The Un-Conference: 360 Degrees of Brand Strategy for a Changing World featuring Brandingo: The Brand Management Safari Game. Here, marketers compete and learn on teams in a fun, gamified format that features participation over observation and memorable learning outcomes. We tap into the full expertise in the room and participants leave with actionable tools and techniques for building strong brands.

For organizations seeking to transform and mobilize their employees around the brand we custom design and develop brand academies / brand centers of excellence which include live training and distance learning powered by i-STORY, our proprietary learning technology.

Abbott, Air France/KLM, Bayer, Darden Restaurants (Olive Garden, Red Lobster et al), GE, GlaxoSmithKlein, HP, Kawasaki, OgilvyRed, Monsanto, T. Rowe Price, Unilever, U.S. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives.

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” ~ Peter Drucker