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Using Behavioral Science To Refresh Your Brand
By Jonathan La GrecaBrand identity is an important component of a marketer’s brand strategy. It is the vehicle by which marketers grow distinctive brands by building:
Read MoreSegmentation Reveals Marketing’s Easiest Targets
By Niraj DawarEvery year, I look forward to the findings published by Edelman in their annual Trust Barometer. 2019’s findings paint a picture of a world where the nature of trust has changed profoundly.
Read MoreMost marketers assume that, if you look after the short-term, the long-term will look after itself.
Read MoreAt the heart of everything that marketers do resides a notion so fundamental, so basic, it is the engine that makes the free market tick.
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