The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals build strong brands. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us
Place Branding

Strategic Essentials For Place Branding

By

Strategic Essentials For Place Branding

In an era of super brands, it may seem an unusual notion to consider a city, state, region or downtown as a brand.

Read More
Brand Management

How Brands Can Support The Pursuit Of Happiness

By

How Brands Can Support The Pursuit Of Happiness

We’ve been pursuing happiness for 2,500 years. Philosophers, theologians, psychologists, economists, marketers, self-help gurus, Hollywood, Broadway, and just about everyone else has been trying to find out what makes happy people happy.

Read More
Brands And Digital

What Slowing Digital Spend Means For Brands

By

What Slowing Digital Spend Means For Brands

A new report from Zenith predicts Internet advertising will exceed half of global ad spend (52%) in 2021, although, as the internet ad market matures, growth is projected to slow down annually from 17% to 9%.

Read More
Brand Leadership

Brand Leadership Requires Strong Leaders

By

Brand Leadership Requires Strong Leaders

Winning brands stand for something bigger than a great product and more meaningful than entertaining advertisements. It all starts with leadership.

Read More
Brand Architecture

Key Considerations For Brand Architecture Strategy

By

Key Considerations For Brand Architecture Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from Robert, a Chief Marketing Officer in Dallas, Texas who has this question about brand architecture strategy.

Read More