The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Strategy

3 Ways To Establish A Meaningful Brand

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3 Ways To Establish A Meaningful Brand

At a recent event my colleague Kristopher Hull looked at advertising in an enlightening way: despite all the speed and complexity in the world today, marketers still need to reach the same brain.

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Brand Marketing

7 Keys To Evaluating Brand Ideas

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7 Keys To Evaluating Brand Ideas

My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to lure for their national business.

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Brand Management

Linking Scandal And Brand Growth

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Linking Scandal And Brand Growth

Ten years ago a young American entrepreneur and business school graduate took a gamble.

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Brand Management

Has Your Brand Become Too Serious?

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Has Your Brand Become Too Serious?

Branding is a serious business, but does that mean brands themselves must always be so serious. Is there room for more personality?

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Advertising

Brands Need A Creative Renaissance

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Brands Need A Creative Renaissance

Nearly infinite channels and touchpoints have created unlimited possibilities for brands to interact with their customers. With so much opportunity, it’s hard to imagine the effectiveness of advertising is in decline.

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