The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals define and grow business and brand value. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

avatar_48x48
Contact BSI
Derrick Daye
813.842.2260 Email us
Brand Strategy

Revitalization Strategy Offers Hope For Dying Brands

By

Revitalization Strategy Offers Hope For Dying Brands

You will recall the rather sad story of Abercrombie & Fitch. The once all-powerful fashion retailer declined as a result of ageing customers, bizarre management edicts and over exposure. The company has endured 11 consecutive quarters of declining sales and, in perhaps the most painful blow yet, recently recorded the lowest ever score on the annual ACSI assessment of retailer popularity.

Read More
Branding and Social Media

Trump Brand Changes Political Marketing Forever

By

Trump Brand Changes Political Marketing Forever

The stunning success of Donald Trump’s earned media strategy proves that social media and content marketing work when brands are willing to take risks.

Read More
Brand Management

4 Ways To Successfully Franchise Your Brand

By

4 Ways To Successfully Franchise Your Brand

Franchising can be a very powerful way to grow your brand, but it is a way of branding a business that has very specific characteristics and challenges.

Read More
Brand Storytelling

Every Brand Story Must Reflect Brand Values

By

Every Brand Story Must Reflect Brand Values

A recent article in Forbes on how ‘Warner Brothers Destroyed Superman’s Brand For Their New Franchise’ is a study in the golden paradigm of storytelling and the fortunes of the company.

Read More
Branding Conferences

Unlocking The Competitive Advantage In Your Brand

By

Brand Strategy Conference

It’s an exciting time to be in the brand development business. Ideas are now more powerful than process. The conversation with customers can no longer be based on product attributes, but rather on experiences. There is a metaphysical aspect to creating experiences consumers love to engage in. There is a explosive drive to create value on a higher level.

Read More