The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals define and grow brand value. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

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Neuromarketing

The Real Brand Power Of Endorsements

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Schemas are hugely powerful brand influencers

The purser on the plane this morning reminded us as we landed that the airline had just won two industry awards. She didn’t name them but the point was made.

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Neuromarketing

How Brands Help Customers Decide

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Birth of Venus painting by Alexandre Cabanel

In matters of taste, most people, most of the time don’t know what to think unless someone or something tells them.

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Brand Growth

How To Keep Your Brand On Top

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keys to brand growth

Well, the IPO for Fitbit got off to a flying start, but will it last? Can the company continue to grow at the rate it has? Here’s the good news. This certainly looks like a market on the march.

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Brand Management

Great Brands Grow Beyond Their Origins

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The Coca-Cola Brand Is More Than Its Secret Recipe

So someone’s supposedly discovered the recipe for Coca Cola. What does that mean for the world’s most popular drink?

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Brand Architecture

Whole Foods Faces Brand Architecture Test

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Whole Foods Brand Architecture Example

Organic supermarket chain Whole Foods is diversifying. Last week, it announced that alongside its existing 400 Whole Foods locations it was launching a new chain of branded stores in the US under the brand name ‘365’.

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