The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals define and grow business and brand value. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

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Branding Conferences

Marketing’s Only Strategic Thinking Conference

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Brandingo The Brand Management Safari Brand Conference

Strategic thinking is a natural inclination – something I think you’re born with. In many business schools you can learn the principles of strategic thinking, but like learning to play the piano, you won’t be very good at it unless you have the innate talent to see things strategically. Are you a strategic thinking marketer? Here are six characteristics.

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Brand Management

Brand Simplicity Rules The Day

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Brand Simplicity Rules The Day

The hardest thing you can do as a brand owner I believe is to insist on building a powerfully simple brand. It’s hard because single-mindedness is difficult in a world where the consideration set is huge and where others will quickly seek to engage you in a relentlessly upgraded features war.

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Customer Experience

5 Rules For Creating Memorable Brand Experiences

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5 Rules For Creating Memorable Brand Experiences

There are five simple rules for creating a memorable customer experience. Using hotels as the context, think about how you can strengthen your brand touchpoints and give customers experiences they will never forget.

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Brand Management

Mistaken Marketers Declare The Sales Funnel Dead

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Mistaken Marketers Declare The Sales Funnel Dead

Reports of the death of the sales funnel are greatly exaggerated. Consumers might be bombarded by media and marketing from all angles, but marketers must still understand how to influence their journeys towards a purchase.

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Brand Management

New Questions Shape The Future Of Brands

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New Questions Shape The Future Of Brands

If brand owners are truly intent on developing brand strategies that cut through, perhaps the best place to start is with new questions. Asking the less obvious might push more brands to think more laterally about their futures.

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