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Common Brand Problems

Overcoming Common Brand Problems – 19


Overcoming Common Brand Problems

We are taking a look at the 40 Most Common Brand Problems, based on our experiences and your requests…

Common Brand Problem Number 19: Not linking brand planning to the business’ strategic planning process

Analysis: A brand plan is useless if it is not an integral part of the organization’s business planning process.

Key Point: If you aspire to be a marketing-driven organization, the brand plan should drive the business planning process. Redesign your processes to ensure these two are integrally linked.

The Blake Project Can Help: The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

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