Contact BSI
Derrick Daye
813.842.2260 Email us
Common Brand Problems

Overcoming Common Brand Problems – 27


Overcoming Common Brand Problems

We are rounding up and capturing the 40 Most Common Brand Problems of all time. Have you experienced this?

Common Brand Problem Number 27: Marketing is divided into functional “silos” (advertising, promotion, brand management, product development, publicity, etc.) with no integrating mechanism

Analysis: Reorganization and process redesign are the answers to this problem.

Key Point: Marketing must be approached in an integrated fashion.

Have a suggestion for our list? Share.

The Blake Project Can Help: The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

Recommend this story

Subscribe, Follow and Stay Connected to BSI


Leave a Reply

Submit your comment