A list of brand management’s 40 most common brand problems would not be complete without…
Common Brand Problem Number 38: No person or department has responsibility for the brand. It lacks internal mindshare, supervision, and management.
Analysis: Fortunately, fewer and fewer organizations experience this problem these days. At a minimum, most have assigned a brand manager or a brand management department.
Key Point: The complexity of the brand management task makes it very difficult to develop a powerful brand in the absence of a brand management mindset and function.
Click here to explore the other most common brand problems in our countdown.
The Blake Project Can Help: The Brand Positioning Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Growth and Brand Education
