It may surprise you to learn that outdoor and digital out of home are booming. And before you laugh, research conducted by Outdoor Advertising Association of America shows that every dollar spent on out of home ads delivers $5.97 in ROI. Outdoor ads were the only traditional media category to show growth this year, hitting an estimated $33.5 billion in revenue. Many brands are chasing after infinite personalization in their marketing: They hyper-target based on … Continue reading Outdoor Advertising’s Surprising Brand Power