avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Neuromarketing

Neuromarketing

The Real Brand Power Of Endorsements

By

Schemas are hugely powerful brand influencers

The purser on the plane this morning reminded us as we landed that the airline had just won two industry awards. She didn’t name them but the point was made.

Read More
Neuromarketing

How Brands Help Customers Decide

By

Birth of Venus painting by Alexandre Cabanel

In matters of taste, most people, most of the time don’t know what to think unless someone or something tells them.

Read More
Neuromarketing

Neuromarketing And The Oscars

By

465_avatar-brainwaves

One thing you didn’t hear from any of this years Oscar winners: “I’d like to thank my neuroscience partners who helped us enhance the film’s script, characters, and scenes.”

Read More
Neuromarketing

Brain Scan Strategy vs. Tobacco Marketers

By

Brain Scan Strategy vs. Tobacco Marketers

Ever wondered people still keep puffing away despite the fact that we’re better informed about the dangers of smoking than ever before?

Read More
Neuromarketing

Brands And The Brain: The 4 Second Factor

By

480_grocery-aisle-1

Suddenly, you see it everywhere – in airports, hotels, restaurants, and of course, in most public bathrooms. It’s on sale in corner kiosks, wedged conspicuously between the gum and People magazine. And in a blink, it’s been seamlessly integrated into life as an essential everyday item. Just five years ago, the product never existed anywhere, and yet if you were to conduct a straw poll, most would confide that they simply couldn’t live without it.

Read More