HomeCategory

Naming - Branding Strategy Insider

Naming and verbal identity is an essential foundation of successful strategic brand development. Explore the best practices in naming on Branding Strategy Insider.
Brand Names Equal Brand Meaning

Brand name creators specialize in finding just the right moniker for your brand. They always provide all sorts of rationalizations as to why the selected brand name is so crucially important. Some people say that the brand name is the most important, decision for effective brand management. When both The Wall Street Journal and The New York Times report on brand naming on the same day, it is either a slow news day or brand...

Connect With Us

footer-logo

Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

Subscribe and Grow

Choose how often you receive our insights.


© 2022 Branding Strategy Insider. All Rights Reserved.