Mergers & Acquisitions

Many organizations have acquired brands and kept them, temporarily or permanently, under their original brand.

It is important to reflect on the role of brands during mergers and acqui­sitions and to consider the opportunities they provide.

If your brand is taken over by another company or your company takes over other brands, either as a stand-alone buy or as part of a broader merger and acquisition, what aspects of your current brand should stay as they are and what might you look to change?

From a brand perspective this guide is intended to help you think through the key decisions that will drive the outcomes of your merger or acquisition.