How To Migrate Acquired Brands
July 11, 20181813 min
Many organizations have acquired brands and kept them, temporarily or permanently, under their original brand.
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Mergers & Acquisitions
Branding issues are myriad for mergers & acquisitions. First there is the question of why the merger or acquisition is even being considered. What is the purpose of the merger or acquisition?
The Role Of Brands In Mergers And Acquisitions
June 18, 20182213 min
It is important to reflect on the role of brands during mergers and acquisitions and to consider the opportunities they provide.
Every Merger And Acquisition Needs A Brand Story
June 15, 20181264 min
Brands truly get what they deserve.
6 Decisions For Newly Merged Or Acquired Brands
June 6, 20161474 min
If your brand is taken over by another company or your company takes over other brands, either as a stand-alone buy or as part of a broader merger and acquisition, what aspects of your current brand should stay as they are and what might you look to change?
Brand Guide To Mergers And Acquisitions
September 4, 20151754 min
From a brand perspective this guide is intended to help you think through the key decisions that will drive the outcomes of your merger or acquisition.