Branding issues are myriad for mergers & acquisitions. First there is the question of why the merger or acquisition is even being considered. What is the purpose of the merger or acquisition?
Many organizations have acquired brands and kept them, temporarily or permanently, under their original brand.
Read More
It is important to reflect on the role of brands during mergers and acquisitions and to consider the opportunities they provide.
Read More
If your brand is taken over by another company or your company takes over other brands, either as a stand-alone buy or as part of a broader merger and acquisition, what aspects of your current brand should stay as they are and what might you look to change?
Read More
From a brand perspective this guide is intended to help you think through the key decisions that will drive the outcomes of your merger or acquisition.
Read More
If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a customized learning and development engagement for you.
Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
© 2006 �� 2021 The Blake Project. All rights reserved. Published under 
license. Powered By WordPress
