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Mergers & Acquisitions
Branding issues are myriad for mergers & acquisitions. First there is the question of why the merger or acquisition is even being considered. What is the purpose of the merger or acquisition?
Many organizations have acquired brands and kept them, temporarily or permanently, under their original brand.
Read MoreThe Role Of Brands In Mergers And Acquisitions
By Marc CloostermanIt is important to reflect on the role of brands during mergers and acquisitions and to consider the opportunities they provide.
Read MoreEvery Merger And Acquisition Needs A Brand Story
By Len Jacobson6 Decisions For Newly Merged Or Acquired Brands
By Mark Di SommaIf your brand is taken over by another company or your company takes over other brands, either as a stand-alone buy or as part of a broader merger and acquisition, what aspects of your current brand should stay as they are and what might you look to change?
Read MoreBrand Guide To Mergers And Acquisitions
By Brad VanAuken The Blake ProjectFrom a brand perspective this guide is intended to help you think through the key decisions that will drive the outcomes of your merger or acquisition.
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