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Marketing To Women

Marketing To Women

3 Trends Regarding Women Brands Should Watch

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3 Trends Regarding Women Brands Should Watch

Girls rule the world” was cited as a top disruptive marketing trend by Geoffrey Colon a few months ago here on Branding Strategy Insider.

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Marketing To Women

Why Women Will Redefine Brands

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Marketing To Women Strategy

It’s extraordinary isn’t it how so much has been made of the emergence of China and India and of the impact of new technology on the world’s economic wellbeing – and yet a factor bigger than either of these dynamics has been comparatively ignored.

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Marketing To Women

Marketing Brands To Women

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Marketing Brands To Women

It’s an implicit equation that has hamstrung Western civilization for at least 300 years, and harmed the effectiveness of advertising equally.

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Marketing To Women

How Brands Should Appeal To Women

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How Brands Should Appeal To Women

In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things (brands), and how people make decisions.

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Marketing To Women

Defying Gender Stereotypes: One Ad At A Time

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Defying Gender Stereotypes: One Ad At A Time

When I am asked for examples of great marketing to women efforts, I generally list past campaigns by American Express, Home Depot, Apple and Kleenex. 

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