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Marketing To Women

Marketing To Women

3 Trends Regarding Women Brands Should Watch

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3 Trends Regarding Women Brands Should Watch

Girls rule the world” was cited as a top disruptive marketing trend by Geoffrey Colon a few months ago here on Branding Strategy Insider.

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Marketing To Women

Why Women Will Redefine Brands

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Marketing To Women Strategy

It’s extraordinary isn’t it how so much has been made of the emergence of China and India and of the impact of new technology on the world’s economic wellbeing – and yet a factor bigger than either of these dynamics has been comparatively ignored.

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Marketing To Women

Marketing Brands To Women

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It’s an implicit equation that has hamstrung Western civilization for at least 300 years, and harmed the effectiveness of advertising equally. I’m referring to the equation that judges rationality as superior to emotions, with the former being the cherished fiefdom of male executives at major companies and the latter the touchy-feely and not altogether important province of female consumers. But the breakthroughs in brain science over the past quarter century have laid that false duality to rest: we’re all primarily emotional decision-makers, and since everybody feels before they think, objectivity is a myth and so is pure, disciplined rationality.

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Marketing To Women

Marketing To Men

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Men are, well, men. They live in the ‘now.’ They are concrete thinkers that like to consummate, finish. A male axiom is “complete what you set out to do.” Men are interested in power and in looking good, even more than being good. In short, that’s the nature of beauty for the beast.

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Marketing To Women

How Brands Should Appeal To Women

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In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things (brands), and how people make decisions. Decisions like how to select what to invest in, whether stocks or mates; why and under what conditions, people prefer Coke over Pepsi (or vice versa), Charmin over Cottonelle; why a person believes in one God over another.

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