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Marketing To Women

Marketing To Women

Building Brands For The Women Over 50 Market

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Building Brands For The Women Over 50 Market

A few years back JWT Intelligence published an interesting report called The Elastic Generation to describe a misunderstood group of Brits in their 50s and 60s that were not getting enough attention from brands.

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Marketing To Women

3 Trends Regarding Women Brands Should Watch

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3 Trends Regarding Women Brands Should Watch

Girls rule the world” was cited as a top disruptive marketing trend by Geoffrey Colon a few months ago here on Branding Strategy Insider.

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Marketing To Women

Why Women Will Redefine Brands

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Marketing To Women Strategy

It’s extraordinary isn’t it how so much has been made of the emergence of China and India and of the impact of new technology on the world’s economic wellbeing – and yet a factor bigger than either of these dynamics has been comparatively ignored.

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Marketing To Women

Marketing Brands To Women

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Marketing Brands To Women

It’s an implicit equation that has hamstrung Western civilization for at least 300 years, and harmed the effectiveness of advertising equally.

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Marketing To Women

How Brands Should Appeal To Women

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How Brands Should Appeal To Women

In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things (brands), and how people make decisions.

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