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Marketing Budget

Few decisions have as much impact on the success of a brand as does the marketing budget.

Marketing Budget

Marketing Budget: How Much Should Brands Spend?

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Marketing Budget: How Much Should Brands Spend?

The most frequently used metric of marketing spending is a percentage of the entity’s revenues.

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Marketing Budget

Marketing Budget Requests: Getting What You Need

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Marketing Budget Requests- Getting What You Need

This is the time of year when many marketing departments decide how their particular share of the industry’s enormous marketing spend will be applied in the following year.

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