Once again budgeting season is upon us, a time of year that most brand managers dread. When you ask them to select their favorite management process, budgeting rarely makes even the top 5.
Few decisions have as much impact on the success of a brand as does the marketing budget.
Branding Strategy Insider readers know, we regularly answer questions from executives and marketers everywhere. Today we hear from Mark, a VP of Marketing in Las Vegas, Nevada who asks this about defining marketing budgets…
Why do some marketers fail to get the marketing budgets they need? There are at least twelve reasons. Are any standing in your way?
There are two ways to come up with a marketing budget. There is the foolish way and there is the strategic way.
