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Marketing and China

Marketing and China

Don’t Underestimate Chinese Marketers

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Greetings from the wonderful, if rather wet, city of Shanghai. About seven years ago I signed on with a big multi-national to train its marketing teams here in China. To be honest, when I started running the program I had little idea what to expect. Now, however, many years later, China exerts a strong pull over me.Each year I fly out here and review the plans of the small army of marketers that I have trained up over the years, as well as running new recruits through the program. Seven years is a long time in China and I have watched the city of Shanghai evolve and improve at a mind-boggling rate. Each July when I arrive I find bridges where last year there was just river, amazing restaurants that have sprung up and established themselves and formerly drab streets that have become wide boulevards.

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Marketing and China

Chinese Naming Strategy Q&A

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Someday, it will be the biggest consumer market in the world. No wonder that marketers are increasingly interested in Chinese naming.

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