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Marketing

Marketing

The Rising Influence Of Marketers

By

Brand Marketers

The reason why companies have worked photocopy business plans for so long is because they never thought to work any other way. It just seemed too risky.

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Marketing

The Deeper Role Of Marketing

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Marketing

Having spent much of my career as a marketing professional in a marketing driven company, Hallmark Cards, and having spent many of those years in a division entitled Product Discovery & Development, I understand that the primary value of marketing is to discover unmet customer needs and to develop products, services and experiences to meet those needs.

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Marketing

Why Women Are The Superior Marketing Sex

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When I teach the brand management elective to MBA students, we explore case studies of companies getting it right and wrong. One of the most common observations that keeps coming up has nothing to do with strategy and everything to do with gender.

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Marketing

The Problem With Direct Response Marketing

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There are many today who advocate direct response marketing to the exclusion of other marketing channels. These are very silly people.

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Marketing

The 10 Commandments Of Marketing

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Brand Strategy Commandments Of Marketing

The following commandments do not come from a mountaintop. They come from many years of experience in categories from caskets to computers and everything in between.

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