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Market Research

Market Research

It’s Time To Redefine Market Research

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Brand Research Brand Strategy Apple iPod

In fields as diverse as medicine, physics, and archaeology, researchers are gods. From their tireless curiosity and investigation stem breakthrough cures and innovations, and answers to ‘big’ questions like where we come from and the possibilities of where we can go.

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Market Research

Indirect Influencers And Purchase Decisions

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Indirect Influencers And Purchase Decisions

A company has multiple constituencies when it offers the same product to different market segments. Why is this an important discipline in Marketing?

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Market Research

How Stakeholders Perceive Benefits

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When dealing with perception, it is often helpful for clients of research firms to understand not only what the perceptions are, but what are they based on.

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