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Luxury Branding

Luxury brands are built on much more than exclusivity. Explore the best practices in luxury branding on Branding Strategy Insider.

Luxury Branding

The Anti-Laws Of Luxury Marketing #20

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Luxury Brand Strategy Jaguar

#20 Do not hire management consultants.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #19

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The Anti-Laws Of Luxury Marketing

19. Do not test.

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Luxury Branding

Brand Loyalty Rewards For The Ultra-Luxury Shopper

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When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated shoppers who spend upwards of $1 million a year takes more than diamond points – this kind of shopper requires sincere eloquence. 

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Luxury Branding

The Anti-Laws Of Luxury Marketing #18

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#18. Don’t relocate your factories.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #17

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#17. Cultivate closeness to the arts.

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